EVENTS & ADVERTISING
Picture your corporate colors or logo ascending into the skies, fully visible to literally thousands at any one time.
Hot Air Balloon Advertising & Sponsorship is a marketing medium that has been highly utilized and effective on a global scale. Most of the world’s biggest brands have at some stage in their development capitalized on the impact, ease and value of Hot Air Balloon Advertising.
Some of the benefits of a Hot Air Balloon Advertising and Promotion campaign include:
- Cost Effective
- Very High Recall & Retention Value
- Media Friendly
- Highly Visual
- Easily Mobile
- Can easily & positively attract large crowds of spectators.
- Versatility in how it can be activated and coordinated with supporting on-ground activities.
A “Cost per Thousand” study by the Gibbons Group revealed that:
On average, a Hot Air Balloon appearance directly generates publicity monetary return at a value seven times the actual cost of the Balloon promotion – This figure excludes secondary media coverage obtained through an ongoing Ballooning programme.
Hot Air Balloon Advertising & Sponsorship can be utilized in three main ways:
Balloon with Branded Banners
Custom Built Branded Balloon
Special Shaped Balloon
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